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We are so excited to add Manchester based band VTransmission and their forthcoming single “Silence The Guns” due out November 6th 2021

We’re delighted to have signed exciting Maltese Rockers, Airport Impressions

In an Industry devastated by the Global Pandemic, Belfast based Record Label, Royale Music Ltd is helping lead the fight back against the carnage amongst musicians at the grass roots sector of the Industry.

Award Winning Scottish Singer Songwriter Colin Clyne, alongside Northern Ireland based Kamino Royale are joined by Manchester based Singer Songwriter Lewis Kelly as part of the latest signings for exciting new Northern Ireland based Record Label, Royale Music.

“The world has almost been brought to its knees by the Pandemic,” said Steve Morgan, Chairman and MD of Royale Music “and whilst the devastation has been felt across a great many sectors and of course with the (now) nearly one million people dead, the Entertainments Industry and Hospitality Industry have been badly affected arguably more than most.”

“With the slow return to normality, or whatever the new normal is in most Industrial sectors, the Entertainments Industry sadly appears to be one of the last sectors that will return to a full working state,” Steve went on to say.

“Hopefully we’re doing our bit as we start a new initiative to champion new up and coming artists. Examples of some of the great acts we have signed can be found all be found on this playlist here: https://open.spotify.com/playlist/6HShRchLtkyi1WMZnjzBdU?si=7csYggYfSP6bIeUXk0HugA

Colin Clyne, described by Louder than War Magazine as “Stunning”: https://open.spotify.com/artist/5r8rDTXRlKUVjYN92VPAAN?si=2lqcQWPiRJ64-6ZHaUof3g

Kamino Royale, “Anthemic, Powerful and Cracking Melodies”: https://open.spotify.com/artist/6gYlIHvD7kYqaZM4MIAMop?si=V6BXBcxaS-S_vW2p3aormw

Lewis Kelly, “Dark, Moody, Ethereal and very much in the same vein as Lewis Capaldi”: https://open.spotify.com/artist/6miJ5xkCgaeWWKQ8PgG6SW?si=Myl3zvFFS22v8TKtS2EosA

More acts to follow…watch this space.

Streaming is the New Radio says Steve Morgan, MD of new Belfast based Record Label, Royale Music.

In the new music Industry it has never been more important to gain as much traction from whatever source you can and whereas in the past this used to be Public Service Radio (BBC, RTE etc) now the new “Power Brokers” can quite often be the new generation of Playlists to be found on all of the Digital Streaming Platforms such as Spotify, Deezer etc.

“Getting on the right Playlists can quite often be the difference between having a hit or not” says Steve Morgan who went on to say “whilst not replacing Radio entirely, Playlists are now forming an ever more influential part of today’s Marketing Mix.”

“Whilst it is true that Radio is still king when it comes to overall fan engagement, an increasing emphasis is being placed on the engagement found online by fans such as “Liking, sharing and play listing your favourite artists and tracks”.

But… it is not always the case of “Big is Beautiful” and indeed Steve went on to say “we’ve found quite often that it is the more “niche driven” medium sized Play lists that have quite often helped our Artists gain better traction. If your Artist is on a playlist of over 150 songs and you’re near the bottom at 134 or so then to be blunt… you’re not going to get much action. Be at no 17 on a playlist of 20 and it’s obviously a totally different story.”

“We’ve found medium sized playlists such as “Irish America Central”: https://open.spotify.com/playlist/1dQXH2MY1xIR2cQwgfcsoz?si=o4CY6q99QAyODi6UmwOzLQ and others like “Rock List New Tracks”: https://open.spotify.com/playlist/0K1fGVbCPKmV89ZEgx96BE?si=WqkBwk2wRrGpMfMX1Y0IYA, “American Celtic”: https://open.spotify.com/playlist/1ca2z9AwLuZMyISuTwVo6Z?si=-NhXV1lKSJ2i9Y90aJMw7g have been particularly beneficial.

Others such as “DigiMedia 202” https://open.spotify.com/playlist/5m8wUmgF7LvNIoJluwjPTj?si=3HLuBcJWTA2yZf-htOgvPw and “Hot Hits Xtra” https://open.spotify.com/playlist/4Oo70lSgRknR5Cvn3c78Wr?si=uZYnpE77TeSngYqfIiy9Sg have helped drive traffic for our Artists.

It’s a new landscape out there and as Bob Dylan once said “The Times They Are a Changing”